About Us

Our mission
Life isn’t easy. The end of life, especially a loved one’s death, is even harder to cope with when you aren’t properly prepared for it.
Obits.sg was created with the aim of making it less painful to cope with the pragmatics in the aftermath of death. We are an online obituary space, grown out of SPH’s obituaries. We want to provide an online space that helps families get the word out to whom it matters, as quickly and as smoothly as possible.
Because planning, processes and paperwork shouldn’t add to the burden of a grieving family.
Why do we do this
Death shouldn’t be an afterthought. For survivors mourning a loved one, much solace is found in being surrounded by loving family and friends. But the responsibility of handling administrative duties can distract immediate family from caring for each other and themselves, detract them grieving properly and being ‘in the moment’.
Neither should tributes be spur of the moment affairs. Just as we want our loved ones to die in dignity, honouring their memories should be a well thought out exercise, not a rushed, hasty post on our social media feeds. Obits.sg aims to be an online space where the memories of loved ones have a proper forum to live on. This helps those left behind begin to heal.
Who do we reach out to
A well-crafted digital obituary reflects respect for the person who has passed on. We are advocates for good design in the memorial space and we have two objectives - to reduce the effort and time needed to handle chores when families mourn and to put together a well thought-out tribute for a loved one who has passed on.
How it all began
Our eureka moment dawned on us when we realised that print obituaries can be made to do so much more for grieving families. An obituary is an important piece of the puzzle, helping to notify the wider community of a life-changing moment in your family’s story - the passing of a loved one. But the perfunctory nature of print obituaries can be fulfilled too easily by social media, such as a quick Whatsapp broadcast or a simple post on Facebook. It is a notice that is temporary, and without much soul.
So we dreamed of making Obits.sg do even more. Besides performing a broadcast function in the first few days after death, we also want our site to collect and hold memories - both trivial and significant. These markers put together a more complete picture of the person who has passed away.
What you can do with Obits.sg
Privacy - We value privacy, so we know you do too. You can choose to share your loved one’s online obituary with friends and contacts with whom you are comfortable doing so.
Sympathy - One kind word can change someone’s entire day. And we know how powerful it can be for a grieving person to receive words of sympathy when they lose someone dear to them.
To aid with the healing process, we have provided a condolence message board. This is a way for friends and relatives to offer support online.
Practical support - An RSVP function lets friends tell families whether they will be attending the wake and funeral.
Financial support - For friends who may not be able to attend a wake in person, they can choose to send a condolence contribution with PayNow. With our feature that tells you who in the family is handling the funeral finances, we make it simpler for those who can’t attend in person to offer financial support, and families to accept donations.
Visual and video tributes - Visual tributes to loved ones can also be displayed in this online space. Families can choose to put up photos and video galleries of their family member and even share it at the wake venue with a slideshow.
What’s next at Obits.sg
Anyone who has ever had to cope personally with the loss of a loved one will know that the tasks do not end after the funeral has ended.
So, we want to do more for grieving families. We’re now working on ways for families to be even more freed up from administrative duties after the wake and funeral are done with.
As we work on these features, we can’t wait to share what’s coming up next and tell you the news as these events unfold.